5 Proven Ways to Grow Your Brand with Social Media | Go-Go Kim

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Thursday, December 5, 2019

5 Proven Ways to Grow Your Brand with Social Media

It does not matter whether you are professionally just starting out, if you are in a comfortable spot, if your business is stagnant, or if you have a product or a shop that has struck gold! There is always room to grow your social media presence and community

Read  5 Proven Ways to Grow Your Brand with Social Media for my tips on how to take your brand to the next level!

What your brand has to say when selling a product is not the most important conversation in the room. What your brand can offer to customers in experiences is always the right choice to grow a loyal and dedicated customer base!

Product only selling merchandise is not what people on social are looking for when seeking out their next purchase. Companies creating an engaging experience and that are available to their audience are reaping the benefits of a stronger community. These connections are also leading to more sales.

Look at how people are choosing to receive their information. Consumers are currently fleeing from interruption and the hard sell. Examples can be found on television, radio and even on the internet. People will pay for the luxury of not being interrupted. Netflix, Hulu, Amazon Prime, Pandora and pop up blockers are all used by more of the masses.

How do you like to learn about new purchases personally? Start looking at where and how you are finding what you buy to build your online social media marketing. Do you follow brands that are a hard sell or those that have built an online relationship with you?

In any industry, it is mandatory to share what your company has to offer. It is a necessity to showcase your products to the customer. The introduction and presentation to the consumer up to now are based on how it has always been advertised using hard-sell techniques and hoping that anyone will take the bait and BUY!

Having worked professionally as a Social Media Manager for over 10 years, I have, through trial and error, discovered what does actually work on social media. An idea that will seem counter-intuitive to most of what was taught to marketing professionals. Community-based social media-based marketing.

There seems to be some confusion on how to create and support a strong social media presence. Just being on social media and sharing a few photos from the latest products that your company or shop carries isn’t community-based. Having someone come in once a week to schedule 2 posts a week is not going to do anything but lead to frustration in the lack of growth.

Community-based marketing on social media takes time, love and effort. It includes the consumer in a way that traditional marketing cannot. Through trust, engagement, and support to the consumer.

So, how can you, as a business, start your foundation?

When building your community, keep in mind that your clients or customers are looking for experiences that include entertainment, humor, inspiration, and education.

Take the right steps to get from here (where you are right now) to there (where you would like your be) by:

Providing value-added content. I need to add here that the product you are selling is not value-added to the consumer unless it is attached to a giveaway or a free tutorial. It needs to be something that is useful to them even if they do not buy the product itself. If you can add it to your cash register, it is not value-added for your customer. As brilliant as your product may be, people are tired of being overwhelmed with constant product images asking them to buy.

Follow the 80/20 content rule. For the best community building, 80% of the content you are sharing is non-product sales related, and 20% is product sales related. This ratio will show your commitment that you are in support of your audiences' needs and that they come first always!

Photo by Austin Distel on Unsplash

I highly recommend you look to where you are visiting on social media. It does not matter what genre, community-based social media is not industry-specific. What feeds, pages or boards are exciting to you? What do they offer that brings you back for more? Is it the images, the message, helpful hints to improve your life or business?

Take notes on how you feel when you visit these brands and why what they are presenting is drawing you into that specific idea, tutorial, humor or image. Looking at other brands that have engaging social media is a good starting point to find pointers to start yours.

If you are not sure where to start, here are five proven methods for stable social media community building.

1. Photos from customers:
Pictures that customers have provided using your product or products that your shop sells are better than gold; they are pure platinum. They may not always be the best quality, but people love to have their work shared! These are your micro-influencers! Love them, embrace what they are sharing and show the community that you are supporting them publicly! Even better if there is a connection to a specific organization that you can link or tag on your social media outlets!

When sharing these photos, ask permission, be sure to include their name, and take the time to tag them on social media. Not sure how to tag them? Read The EASY way to understand Tag and Hashtag!

2. Educational photos or fast videos:
The more education you can put out there, the better! These nuggets are one way you can let your customers or prospective followers know that you are committed to their success! For people that are beginners to the sewing world, these short videos or how-to's are how they are learning how to sew. Your guidance will be rewarded by people that will remember you helped them to learn. I have personally had numerous people say thank you over and over again for simple 1-minute videos on simple sewing tips. These are priceless to your audience!

The videos do not have to be perfect, you do not need expensive equipment to achieve results that your audience will appreciate.

3. Humor:
People love to laugh, and they will come back for more! Lighten up someone’s day with humor!
Made by Go-Go Kim on Canva

4. Inspiration:
We are all human and sometimes need a boost. Occasionally sharing inspirational thoughts can reach an audience that may feel left out or are just having a bad day (it happens).

5. Industry News:
There are many news stories and videos in the creative industry that are incredible! From kids making bears for children's hospitals to stories about ancient textiles or brilliant construction of haute couture. Audiences enjoy learning more about art, charity works, and history.

Photo by rupixen.com on Unsplash

Ultimately, be the brand that you would like to buy from personally! 

The recommendations included in 5 Proven Ways to Grow Your Brand with Social Media have been proven through my Social Media Management positions for top manufacturers, bloggers, designers, online shops and brick and mortar shops in the quilting and sewing industry. 
Boost your own personal or brand social media by using one or all of these recommendations in your social media planning! 



Julie @ The Crafty Quilter said...

Thanks for those tips, Kim. I am not great at social media, but I do follow the 80/20 rule on my blog!

Charles @ blowyourlistup said...

Kim, hey great piece. Crazy about #4 ah?? As I have gotten older, this tends to be more important for all of us. We work hard, while not necessary, we all need a little inspiration every once in a while. Sign of the times.. maybe. But it does help.

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